Social Media Strategist

Building brands through strategy, content, and systems that grow.

Hi, I'm Joy. I run social media strategy for cleaning businesses to get seen. Most of them do incredible work with their hands every day and stay completely invisible online, no website, no consistent page, nothing that reflects how good they really are. I build the branded pages, content, and videos that turn all that quiet quality into bookings. One brand at a time.

Clients across 3 continents
A little about me

The person behind the strategy

I'm Joy Okwunka, and I build social media strategy for cleaning businesses. I chose that world on purpose. Cleaning businesses are run by some of the hardest working people you'll ever meet, people who pour everything into their work and give others back something priceless, a clean and peaceful space to breathe in. And yet so many of them are invisible online. No consistent page, no voice, nothing that shows the world how good they really are. I've watched hardworking people go unseen my whole life, and something about that never sat right with me.

So this is the work I chose. I build the content, the voice, and the strategy that finally let a cleaning brand be seen for what it truly is. I plan what to post and why, I turn quiet pages into ones that build trust, and I help the right people stop scrolling and start booking.

Because the truth is simple. Cleaning businesses deserve to be seen. And I make sure they are, one brand at a time.

Based in Nigeria. Working with brands everywhere.

Host, Tell Your Story Podcast Certified Marketing Manager
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Clients served globally
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Continents reached
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Brands grown from scratch
What I do

Full-service social media marketing

Pick one, pick all, either way you're covered.

🗺️

Content Strategy & Ideation

A clear plan for what to post, when to post it, and why anyone should care.

🎯

Buyer Persona & Avatar Development

We figure out exactly who you're talking to so your content stops talking to everyone and starts speaking to someone.

✍️

Content Creation

Captions, carousels, copy, made to stop the scroll and start the conversation.

📣

Paid Ads Management

Ads that find the right people and don't just burn your budget being seen by the wrong ones.

📧

Email Marketing & Sequences

Automated emails that sound like you wrote them yourself. Your audience won't know the difference. I will.

⚙️

Social Media Automations

Your account stays active and responsive even when you're not. You're welcome.

🎥

Video Editing

Scroll-stopping videos that show off your results and pull in bookings.

Selected work

Brands I've had the privilege of working with

From cleaning brands to coaches to full brand systems, no two clients are the same, and that's the part I love.

Divine Kingdom Cleaning logo

Divine Kingdom Cleaning

Cleaning service · Watford City, North Dakota

Overall social media marketing, content creation, and video editing, plus onboarding set up in GoHighLevel and paid ads I helped manage and run that converted.

No Bull Cleaning Co logo

No Bull Cleaning Co

Cleaning service · New York

Launch support, content creation, scheduling, video editing, and overall brand strategy.

ehcleaningco. logo

ehcleaningco.

Cleaning service · Florida

Content creation, editing, and ads setup. Ran an awareness campaign that hit record reach figures.

gecocleaningresidential logo

gecocleaningresidential

Cleaning service · New York

Social media management, content creation, scheduling, and community engagement.

Linucure.co logo

linucure.co

Cleaning service · Florida

Video editing, community management, and content creation.

Sparkle Clean logo

Sparkle Clean

Cleaning service · New York

Content management, creation, posting, scheduling, and engagement.

goclean service logo

goclean service

Cleaning service · Florida

Social media management: content creation, scheduling, and audience engagement.

Personal brands

One-on-one, personal brand work

When someone is the brand, the work gets more personal. Here's what we built together.

Cammie Moore
Cammie Moore
Divine Kingdom Cleaning

When Cammie came to me, Divine Kingdom Cleaning was doing great work and almost no one online knew it. There was no consistent content, no real presence, nothing that reflected the quality she was actually delivering. The business was invisible in a space where being seen is everything.

So I built her a full branded system from the ground up. I set up and ran a Facebook lead generation campaign, took over her full social media management, built out her customer journey in GoHighLevel, and set up Meta Ads Manager to bring the right people in. Every piece worked toward one goal, turning a quiet page into one that builds trust and brings bookings.

The result: Divine Kingdom went from invisible to active and trust-building, with a real presence that finally matches the work.

GoHighLevel buildMeta AdsFull social management
Paula Norton
Paula Norton
Founder, Tanah House · Bali

Paula runs a wellness scalp and hair salon in Bali. I helped her shape her brand from the ground up, set up her social media pages and accounts, and built her website from scratch, giving her a calm, premium home online that finally matches the experience she offers. You can see it live at tanahhouse.com.

Full brandingSocial media set upView live site
Tara
Tara
Personal Brand Strategist & Entrepreneur

No Bull Cleaning Co had the work and the reputation but no proper home online, nowhere for people to land, learn who they were, and book with confidence. A cleaning business without a website is trusting every potential client to a screenshot and a phone number.

So I built them a full branded website from the ground up, a clean, clear digital home that shows what they do, who they are, and why to trust them, and gives visitors a real place to take the next step. You can see it live at nobullcleaningservice.netlify.app.

Full website buildBrand identityView live site
Client love

Don't just take my word for it

Zoe Lincoln testimonial
Zoe LincolnClient testimonial
Eric testimonial
EricClient testimonial
🎤
Tell Your Story Podcast

Real conversations with cleaning business owners

An interview series for cleaning business owners.

Behind every cleaning business is a person, and their story is usually one nobody's ever heard. Tell Your Story is where they get to. I sit down with cleaning business owners to hear how they started, who they serve, and what the work really means to them, then I turn that conversation into content that puts them in front of the people who need to see it.

It's simple, warm, and it does two things at once. It gives owners a moment to be seen for more than the service they sell, and it shows my audience the real humans behind the brands I care about.

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Credentials

Trained. Certified. Still learning.

Inbound Certified certificate

Inbound Certified

HubSpot Academy · Valid 2024 to 2027
Social Media Marketing II Certified certificate

Social Media Marketing II Certified

HubSpot Academy · Valid 2024 to 2027
Facebook Marketing certificate

Facebook Marketing

Meta Small Business Academy · 2024
Meta Ads Manager Learning certificate

Meta Ads Manager Learning

Meta Small Business Academy · 2024
Rock Your LinkedIn Profile certificate

Rock Your LinkedIn Profile

LinkedIn Learning · 2023
Digital Advertising Certified certificate

Digital Advertising Certified

HubSpot Academy · Valid 2024 to 2026
Manage Your Ad Campaigns certificate

Manage Your Ad Campaigns

Meta Blueprint · 2024
SEO Certified certificate

SEO Certified

HubSpot Academy · Valid 2024 to 2025
Work with me

Ready to grow?

Whether you're a brand with big ambitions or a coach who deserves to be found, let's have a real conversation about what's possible.

Book a Free Discovery Call

and remember, Hope is the last thing ever lost. ✨